Zodiak Partners Alpha Arts in Miss Malawi
Alpha Arts and Zodiak Broadcasting Station (ZBS) have on Wednesday signed a partnership making Zodiak this year’s official broadcaster for the Miss Malawi beauty pageant.
Alpha Arts Managing Director, Francis Kaphuka, known in the hip-hop scene as Hyphen, said that “there is no better partner to beam the content than Zodiak having previously managed the search for the beauty queen for years.”
Kaphuka disclosed that there were over 100 aspiring contestants who registered for the beauty pageantry with the final showdown slated for December 3, 2022.
“We will begin beaming the elimination round and our audience should be on the lookout for the gilts, glamour and a little bit of drama, but more importantly, building confidence in the girls that will participate in this year’s competition,” said Kaphuka.
ZBS Miss Malawi liaison Ruth Kulaisi said Zodiak takes women’s empowerment seriously with programming that advocates to promote, protect and respect women and girls’ rights, such as; “Womanity,” “Ife Amayi” and “The best girl awards initiative” which many young girls have benefitted from to become doctors and some engineers.
“As a media house, we are fully behind these initiatives because we reach out to the largest population in the country. And, the largest population is interested in initiatives like the Miss Malawi beauty pageant and it only makes sense that we support them,” said Kulaisi.
She added: “The corporate world needs to leverage on this platform as it offers a great opportunity for the visibility of their brands through advertising and associating their products with the pageants themselves and the winner.”
ZBS has three news platforms namely Zodiak Television, Zodiak Radio and Zodiak Online.