NICO Celebrates 50th Anniversary with “The One”
It is NICO Group’s 50th anniversary, and the Group is celebrating the moment by introducing “The One” campaign to increase its visibility as it keeps growing.
The Group’s Managing Director, Vizenge Kumwenda, says every one treasures life as a precious asset; hence, the innovation.
“It is very important. It is just like celebrating life. You can never take life for granted. Some people die young and some live on. For us, to be celebrating 50 years since we started business in Malawi is great achievement,” he said.
He said this on Monday in Blantyre where the Group officially launched the campaign.
“You know there are many businesses out there that have never managed to reach 50 years. That’s why we thought this is an achievement that we can’t celebrate in our offices but to take it to the market,’ said Kumwenda.
Kumwenda underscored the importance of the campaign to both the clients and the Group, saying that the clients will be assured that the Group is here to stay, and not a rolling stone.
“They can trust the services that we provide to them as matters that are close to them. We are talking about building future of their children and building their wealth.
“For us as corporate, this is what we say to our clients; we are here, trusted, and please don’t go anywhere else but to your trusted partner,” he said.