Old Mutual Impressed with "Kuitsata Pension Yanu" Campaign

Chatsika Chatsika - pic by Inno Kumchedwa

Old Mutual (Malawi) has expressed satisfaction with strides made in its "Kuitsata Pension Yanu" campaign launched in October last year.

The campaign spearheaded by Old Mutual Pensions Services Company and Old Mutual Malawi Life Assurance Company; was launched to highlight the significance of updating beneficiary nomination and pension claims procedures, among other things, and delving into some of the key provisions of the Pensions Act of 2011.

Old Mutual (Malawi) Limited Marketing, and Corporate Affairs Manager, Patience Chatsika says the company has become the first in the industry’s history to respond to the rising number of members without valid Beneficiary Nomination forms and observed obvious flaws in the claim processes by both employers and members on pension.

She adds; the campaign which has been run on various media platforms, has been a success and welcomed by the public.

 “As a responsible business that believes in helping individuals and organizations to be their exceptional best, Old Mutual decided to go all the way and run the campaign on TV, Radio, social media, Web, Print as well as Out of Home. The campaign has been a success and welcomed by the public. Some privately owned media stations have also decided to boost the messaging by offering additional media space to benefit Malawians,” she says. 

She further says, the institution wants to see informed customers who are aware of the importance of having current beneficiary nomination forms and aware of pension claim procedures including transfer of pension funds from one administrator to another when one changes jobs.

"Pensions are crucial because they give people a steady source of income throughout retirement. Despite their significance, a lot of individuals are unaware of all the advantages of pensions. This is the rationale for our initiative,” she says.

To ensure that every one reached, the campaign has been extended from the init

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