The Group’s Corporate Affairs Manager, Mbumba Mlia – Ndasauka, says they will align their product advertising to the campaign throughout the year.
“The campaign is to show our customer that NICO will always be that partner that will help you clearly see the potential you have to achieve your goals,” she said.
“It’s Clear campaign leverages on the insight that it’s clear that everyone wants a trusted financial provider.
“It’s clear that everyone wants the best for their loved ones and a bright future for their children. It’s clear that everyone wants their dreams to come true,” she added.
The new campaign, according to Mlia-Ndasauka, is centered around a mirror where everybody looks at themselves in the mirror for self-adoration on for self-affirmation.
“A mirror is also associated with looking into the future; visualizing who you could be and what you can achieve. It’s clear that the visualized future looks great,” she said.